Motor Sports Marketing is a unique way to advertise and promote your product or service. Motor Sports Marketing can be used to build sales, increase brand awareness and gain market share.

Section I: What is Motor Sports Marketing?

Motor Sports Marketing is a powerful way to advertise and promote your product or service by offering you a unique opportunity to reach new customers and keep existing ones. An effectively implemented motor sports marketing campaign can help you build brand awareness, gain market share and increase sales.

Section II: What can you get when you sponsor a race team?

1. Race Team Identification

Your corporate image, product logo or service name will be strategically placed on everything from the racecar and pit awning to Trevor's drivers suit and helmet. Having your product name highly visible will gain you exposure at race events, on television and in the media.

2. Print Coverage

Strategic placing of your image, logo or name will help guarantee that you also gain exposure in the daily, weekly, national and trade publications that regularly carry stories of Trevor's racing career.

9. Consumer Contests

The racing theme can be carried through into consumer contests to encourage product sales or use of your service.

10. On-Location Car Displays & Driver Autograph Signings at Store Locations

The car and driver package can be used as a way to help draw traffic to store location perhaps tied in with a sale or other promotional event.

11. On-Location Car Displays & Driver Autograph Signings at Special Events

The car and driver package can be used as a way to gain exposure at other special events, such as concerts, car shows or other sporting events.

12. Mall Promotions

The car/driver package can also be used as a way to help draw traffic to a mall display.

13. Pit Stop Challenges

The racecar can be used for on-location pit stop challenges.

14. Point of Sale Promotions

The racing theme can be tied in to point of sale promotions.

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